Wednesday, November 27, 2019

How to Deal With Someone Who Doesnt Like You -The Muse

How to Deal With Someone Who Doesnt Like You -The MuseHow to Deal With Someone Who Doesnt Like You A couple of years ago, I worked with a co-worker who hated me. She talked negatively about me to other team members and challenged me openly on several occasions. The cherry on top? She told my boss she welches better suited to be manager than I was.Just because it stemmed from her frustrations with her own career, it didnt make my experience any easier. I felt like I had to constantly defend myself, and my work had to compete with all of the negative attention. Looking back now, though, I can see a silver lining. zu sich disdain toward me taught me five things about dealing with people who have it in for you 1. Start With YourselfIts too easy to conclude that people dont like you just because- without taking a look at yourself. Before deciding it has nothing to do with you, take a moment and consider if youre doing things that could potentially be offensive or insensitive. It could be something youre aware of- like if youre hyper-competitive and willing to step on others to get ahead. But it could also be habits youre not attuned to, like finishing peoples sentences. So, ask for feedback from someone you trust. Your boss or co-worker can provide perspective on how youre coming across to others, and why you may not be received so well. Thisll give you an opportunity to adjust some of those behaviors, and then, revisit the relationships that mayve gotten off to a rocky start. (I know its a tricky conversation to start, so heres a template thatll help you ask for honest feedback.2. Accept Your DifferencesMaybe the people you ask says theres nothing they can identify that would rub others the wrong way. If thats the case, the next step is to accept that not everyone will like you- and thats OK. Your job is not to convince them why they should. Yes, you need to be courteous, but dont stop being true to who you are. Its helpful to remember that people have favorites in side and outside the workplace, I bet you experience it, too There are probably some people that you click with and others you dont. While it may seem personal, its just human nature, and remembering that can make it sting less. If its still getting to me, I also like to remember that no ones perfect and embracing imperfections is what make us unique. 3. Refuse to EngageOf course, accepting doesnt mean you stoop to their level. Theres an old saying that arguing with fools will just prove there are two. No matter how strong you think your clap back game is, just dont do it. One strategy that has always helped me resist the urge to participate is redirecting the conversation. If I must talk to someone who doesnt like me and I believe its headed in a negative direction, I quickly redirect the conversation back to its origin. For example, Steve, Id love to get back to brainstorming the marketing plan, specifically.4. RefocusDealing with such a negative person can be draining, so refocus your energy on the people who believe in you. Youre in your job for a reason- because you can do it, and the people who hired you know that What others think of your qualifications is not relevant. Believe it or not, I often refocus by pretending that Im on stage in front of a large audience. Lights, camera, action and everyone is watching. It doesnt matter what happened backstage, in the dressing room, or at last nights show. What matters most is my performance right here in this moment. That namen helps me shake off any negativity and get back to business.5. ResetWhen youre working with someone who doesnt like you, you have to (repeatedly) hit reset. You cant approach each working opportunity thinking about all the reasons why working with this individuals difficult. Resetting will minimize your frustration and allow you to get more done. One way to do this is to play dumb. Yes, youre wise enough to interpret the true meaning of your co-workers so-called compliments and see them for the digs they are. However, you can pretend not to. You can smile and say, Thanks so much for acknowledging my work. I was pleased to see the positive results as well.If you imagine your interaction going fine, it just might- and you want to do all you can to make that possible.Despite the critics, you must continue to persevere. This was the hardest lesson of them all for me to learn. I stressed about going to work, knowing Id have to deal with this awful co-worker. But I got through it by remembering it was her problem. I didnt dislike this associate. She disliked me. That was her burden alone to carry. Acknowledging that this was not my problem helped me remain resilient and continue doing the job I loved.

Friday, November 22, 2019

What Trends in Mobile Advertising Mean to the Industry

What Trends in Mobile Advertising Mean to the IndustryWhat Trends in Mobile Advertising Mean to the IndustryCell phones are as much a part of our everyday lives as televisions were thirty years ago, and radios thirty years before that. We dont go anywhere without them. We can use them to buy products, connect with friends, check the news, the weather, play games, and so much more. Mobile Ads Were Slow to Start, Quick to Catch Up Now, when the world wide web first started to take hold of the mass-market consumer, it changed advertising in a big way. Unlike most forms of advertising in the past, the Internet offered instant gratification and fulfillment. Click a banner, go to a website, buy your product. PayPal even made the whole process seamless. With mobile advertising, just like the Internet, the uptake was slow. And the ads were more intrusive than effective. Quite often, creatives in ad agencies had no idea what to do with those phone message ads. But times are once again cha nging. The impact of ads on cell phones could be as big as the impact that the Internet had on newspapers and magazines, despite the brave front they are putting up. The Impact of Mobility on Advertising Cell phones travel with you. And with most phones having GPS (global positioning system) technology, your phone can be served with geographically relevant ads. All of a sudden, youre getting lunch deals and coupons from a restaurant thats 30 seconds away. You could even be sent those ads 15 minutes before lunch. Now that is not just targeted advertising, its coming from a sharp-shooter. Here are just a few of the places that advertising can impact you, immediately, via your cell phone In the aisles of the grocery storeOutside of a movie theaterAt the food court of a mallIn a book or music storeAt a car dealershipAt the DMV or any other government officeA toy store (especially around the holidays) To keep up, the traditional advertising methods are going to have to stay on top of trends like that. You may see more and more ads that contain QR barcodes (a barcode that consists of squares instead of vertical lines). An ad in a magazine could contain a code that, when scanned, will send a relevant, local ad to your phone. It could be the directions to a local dealership if the ad is for a new car or a coupon for a sandwich at a local deli. In Mobile Advertising, Instant Purchasing Power Makes All the Difference Theres also instant purchasing power to take into consideration. Just like the Internet, mobile advertising can give you the power to see and buy, on the spot. A great example of this recently emerged using QR codes on bus-shelter ads for the fashion chain HM. In it, ads showed actual products that could be purchased, with a QR code next to the outfit. Taking a shot of that code led the user to a store on their cell phone that asked for a size and color and took them straight to the checkout. Mobile is The Perfect Partnership of Technology and Ad vertising A recent TV ad also showed a guy changing his train ticket via his phone, instantly, to sit next to his future wife on the train. Great, but imagine the possibilities. Technology could detect where you are at any given time and deliver discount tickets to you, be they for rock concerts or vacations. You may have just been walking past that concert hall, but your phone is linked to you and your likes and dislikes. Now, advertisers can marketers can tap into your personal life, find out what music you have listed on your Facebook page, link it to the city youre in, your current location, and get you a ticket to a show starting on one hour. Its not fiction, its all quite possible. How Mobile Advertising Is Changing the Future of Traditional TV and Radio Spots Will the industry have to change the way they look at them? Well, yes, and no. The big Superbowl spots of the past few decades will still have their place. Branding is branding, and a captive audience of that scale is never going to be passed up. But what they feature could very well change. Ads that interact with cell phones could shift the conversation away from a pure branding exercise to one that has a trackable ROI (return on investment). Imagine a $2 million beer commercial that asks everyone to take a snapshot of the screen and, in return, gets a free beer credited to their phone one that can be used at a liquor store or sports bar. Now that would have a serious impact on the advertising community. The Bottom Line for Mobile Ads Is Adapt or Die Traditional advertising always has to make this call. And when money is calling the shots, evolutionre anpassung is essential. Mobile phones in places like Japan are everything to people. They are going in that direction in most other countries as I write this article. A regular TV spot that doesnt include mobile phone promotions or linkage will take a back seat to ads that incorporate the lifeline of every consumer. The mobile phone is king. The industry will bow down to it, or fall behind quickly.

Thursday, November 21, 2019

Career and confidence lessons from popular TED talks

Career and confidence lessons from popular teddy boy talksCareer and confidence lessons from popular TED talksIm almost sure that this winter will ultimately be scientifically proven to have been at least 400 times longer than the average winter. And along with the cold and gloom, not only am I not in the mood for socializing, I can barely motivate myself to even do anything work related outside of my immediate commitments. Which means that until the weather gets better, I rarely commit myself to any real professional development, aside from what comes across my screens.It occurred to me that instead of spending time looking at the videos that pop up on my social media stream or mindlessly looking at memes, I should try to make my video watching more proactive. I also realized that some of the most popular videos being forwarded to me were TED talks, which makes lots of sense. Not only are they quick and entertaining According to the TED website, their motto is Ideas worth spreading and their talks are given by scientists, philosophers, musicians, geschftsleben and religious leaders. While some argue that TEDx, (the community inspired version of global leaning TED), has brought down the level of the talks, the majority of people are thrilled to see a wider variety of speakers and topics.Why do we love TED talks?Steven Provost runs a top office for recruiting network Sanford Rose Associates and believes Ted Talks are popular because of the format. You give an expert in their field about 15 minutes to share an idea or a finding in their profession. Not only are they interesting points to learn about topics you may have never know anything about, but there are many times where you can carry it over into your everyday life or your profession.If you feel like expanding your horizons in the most easily accessible way possible- have a look at some TED talks that might actually help you upgrade your professional toolboxStudy up on your industrySylvia RJ Scott, Founder of Girls C.E.O. Connection said one of her favorite TED Talks is Do Schools Kill Creativity? By Ken Robinson, TED2006 in Monterey CA. Scott said This TED talk is just as relevant in 2018 as it was in 2006. It showed me entrepreneurs do more than solve problems. It takes a creative mind to visualize how to solve the problem and turn then design a business to do that.But dont limit yourselfRelationship expert Greg Godek admits he cant choose a favorite TED talk because, in his opinion, there are too many great ones I love learning more about topics Im specifically interested in. But I also love the surprise of becoming interested in topics that, frankly, I DONT care about (Who knew that WORMS could be so fascinating).San Diego native Godek has attended many local TEDx events and said his 2 favorite speakers by far are Bhava Ram, The Power of Mantra, an incredible story, and Karyn Buxman(How Humor Saved the World) which Godek said, included the single most audacious opening of any of t he hundreds of TED talks Ive seen.Sadly, I couldnt find that one on the TED site, but perhaps youll have better luckMake the professional personalProvost says he has several favorites based on different topics including business, relationship, health, and personal. He cites Mel Robbins How to stop screwing yourself over as a personalIn the middle of her Ted Talk, she shares a very simple exercise that she does when she finds herself delaying to take action. Its so simple, that she says its embarrassing. She simply counts back from 5 and when she gets to 1, she does what she was delaying to do. She doesnt start from 1 to 5 because you can always keep counting.Provost also said, Its great for getting that run before work, making that phone call youre supposed to make, writing that email, or anything that could be done right now if you werent preventing yourself from doing it.And the inspiration for it comes in convenient video formThere are also playlists you can find, for instance, t his one to help you find the right job.