Tuesday, December 31, 2019

Criminal Justice and Criminology Career Experience

Criminal Justice and Criminology Career ExperienceCriminal Justice and Criminology Career ExperienceFor both new graduates getting ready to enter the workforce and for seasoned folks looking to make a career change, one huge obstacle often stands in the way experience. Its the age-old job search paradox. You cant get a job without having experience, but you cant get any experience if you dont have a job. In criminology and criminal justice careers, the problem remains how can you land a job if you dont have any experience in the field, and if you cant land a job, how do you gain experience? Are You Experienced? As frustrating as it can seem, there are solutions. It is possible to get the experience you need to land the job you want. In fact, you may already have it. To put yourself in the best position to get the career of your dreams, youll need to articulate the experience you have, and then augment it with experience youll need. First Things First Before you worry about jo b experience, make aya you know what job you want. All too often, people decide to make a career change or earn a degree in a field without doing the research necessary to learn whether or not theyll be able to get a job. By determining what sorts of careers youd be interested in well before you start hitting the ground on your job search, you can start working on getting real-world experience in your chosen field. What Experience Do You Need? Assuming youve done your research, then youll know what type of experience and education youre going to need and what kind of skills your industry requires. For an idea of what sort of experience youll need when it comes to jobs in criminal justice and criminology, heres a quick rundown of some of the basic skills and experience employers will want to see Written communicationOral communicationInterpersonal skillsAnalyticalResearchCustomer service and public contactResponsibilityGood judgmentDecision makingHonestyIntegrityPublic service So me jobs, such as becoming a police officer, will require minimal real-world experience in the actual field. Instead, relevant work experience can be found in a variety of occupations and environments including past employment, college education, and prior military service. Articulating Past Experience The polygraph exam or background investigations will go a long way toward demonstrating your level of honesty and integrity. The rest youll have to explain in your resume or job application. Heres the good news Chances are, if you dig into your past work experience, you will likely find that youve already got what you need. At least in the abstract. The key to is to be able to articulate how the experience youve already got can translate into the career you want. For example, written communications skills can be demonstrated through college coursework and your correspondence with your tauglichkeit employers. Customer service and public contact can be shown through a variety of part -time jobs, including waiting tables and working as a cashier. Essentially, any job youve ever had in which you were required to interact with the public can demonstrate interpersonal skills, customer service, public contact work experience and even oral communication. Getting the Experience You Need What happens, though, when you find your experience doesnt quite stack up to employers expectations? Heres the part you dont want to hear. The truth is that if youre serious about getting the job you want, you may have to work for free for a little while, anyway. Many professional careers in criminology and criminal justice will require you to have prior experience in your chosen field. That experience, though, doesnt necessarily have to be paid experience. If youre still in school, look for internships, whether paid or unpaid. You can find them through your universitys career development office or by contacting the types of agencies you want to work for and asking to speak with so meone in their hiring or recruitment office. If youve already finished school, consider volunteer work, informational interviews, and job shadowing. Because so many criminal justice and criminology jobs are public service positions, its quite likely that you will be able to go on ride alongs, tour facilities and even volunteer your time to assist in some areas. Internships and volunteer work can help get you the experience you need. They can also demonstrate your commitment to your chosen profession and, even more importantly, provide you with vital contacts to assist you in your job hunt. Finding Internships and Opportunities When looking for opportunities to volunteer or intern, be sure that your volunteer work is relevant to the job youre trying to get. For example, if your dream is to work in forensic science, you will want to demonstrate experience working in a laboratory doing field research. It can be accomplished by contacting your local university for information about helping out in the physical sciences departments. Some places to look for opportunities for internships and volunteer work include Colleges and universitiesLocal police, sheriffs and state patrol stationsMental health facilitiesCommunications centersJuvenile justice centersHomeless sheltersDrug and alcohol counseling centersDomestic violence refuge centers Just because you think you lack experience doesnt mean you need to give up on your dream job. It is possible to find success in your job search by looking at the experience youve already got and articulating how that experience can translate to your chosen career. Work Toward the Job You Want Even if you dont have that experience, with a little self-determination and personal sacrifice, you can gain the skills you need through internships and volunteer work. Through research, work and dedication, youll have no trouble finding a great job in criminal justice or criminology.

Thursday, December 26, 2019

Robust job growth rebound calms fears about the economy

Robust job growth rebound calms fears about the economyRobust job growth rebound calms fears about the economyRobust job growth rebound calms fears about the economyOn Friday, July 8, the Bureau of Labor Statistics released its monthly employment situation report for June, which is a widely used indicator for the health of the labor market. The June report exceeded job growth expectations rebounding from a disappointing gain in May. The overall labor force expanded as more people entered the workforce driving the unemployment rate slightly higher.Key TakeawaysU.S. adds 287,000 new jobs as companies increased hiring in June a sigh of relief after changing little in MayThe unemployment rate rose to 4.9% from 4.7% as more people entered the labor force in search of workThe labor force participation rate rose atick in June to 62.7% from 62.6%The size of the labor force has increased by about half a million in the past five months1st-quarter GDP raised again to 1.1% still one of the wea kest performances in the past several yearsWant to know more about the top trends in the job market? Check out the US Labor Market Update from Intelligence.

Saturday, December 21, 2019

Moms 5 Ways to Organize Your Job Search

Moms 5 Ways to Organize Your Job SearchMoms 5 Ways to Organize Your Job Search1starting a job search on top of everything else, odds are youre facing even greater organizational challenges. Getting a grip on your schedule is critical. Moms, here are five ideas to organize your job searchCarve out time.One tried-and-true way to get focused in your job search is to make your effort ascheduled part of your everyday routine. Try to set aside 30 to 60 minutes, free of distractions if possible, when you can really home in on your job search. Maximize this dedicated time period by opting into job alerts and notifications on job search databases and websites. According to the crack research team, Tuesdays and Wednesdays, when the most listings are added to job search websites, are the best days to search for work.Create resume options.Your resume, obviously, is your calling card. With that in mind, think about tailoring your resume, as well as your titelseite letters, to the company on whom you are calling. Have different resume options from which to choose, so that youre not scrambling to revise your resume every time new job opportunities arise.Corral support.Laying the foundation at home for your success in the job market can play a huge role in nailing the job you want. Make sure your spouse, kids, and other family members are on board with your job plans. Tell them how important your job search is to you, and dont hesitate to enlist their help around the house or elsewhere. Be direct give them specific tasks that will help you save time and focus your job search efforts.Cultivate your network.Finding ways to grow your professional networkis more than just an option- its an essential component on the path to finding your next job. The term network means more than just people you work with now, or have worked with in the past. A network can be made up of neighbors, families, old friends, people at your church- anyone who knows you, your talents, and what you may ha ve to offer to your next prospective employer.Calm your anxiety.Though its easier said than done, try to chill out in your approach to your job search. In fact, think about ways to love the job search process, which can be a potentially empowering exercise as you assess your skills and your career accomplishments. Be forward-thinking and objective, and use the exercise as a way to identify gaps in your resume. Think about taking a course to beef up your skills or to learn something new that can propel your career in exciting new directions And if you can, integrate some mindful meditation or yoga into your job search for added calm and relaxation.abflug Your Job Search. Sign Up for Today

Monday, December 16, 2019

Thursday, December 12, 2019

5 Steps Career-Savvy Professionals Take to Define Their Goals

5 Steps Career-Savvy Professionals Take to Define Their Goals5 Steps Career-Savvy Professionals Take to Define Their Goals5 Steps Career-Savvy Professionals Take to Define Their GoalsBefore you achieve your career goals, you first have to define them.We all want to get ahead. Whether personally or professionally, moving up is exciting its a sign that youre doing well and are on track to do even better. But maybe youve been in the same job for a while and are starting to feel stuck. How can you get out of the rut to actually make those advancements happen? It all starts with setting goals.Defining your career goals is a key part of getting ahead professionally long-term goals, in particular, are what will guide you to your ultimate career bliss. Setting them may seem easy enough in theory, but when it comes time to actually thinking through your goals, things often get murky. After all, be successful is a bit vague. To help with this, weve outlined five steps that career-savvy profes sionals can take to define and begin achieving their career goals.Step 1 Define your dream job.While setting long-term career goals and motivating yourself are great ideas, achieving your dream flows first from defining it. After all, how can you hope to achieve a dream thats not clear in the first place? This enigmatic exchange in Alice in Wonderland between Alice and the Cheshire Cat illustrates the importance of a well-defined goal Tell me, please says Alice, which way I ought to go from here? To which the cat justifiably answers, That depends a good deal on where you want to get to. A befuddled Alice counters, I dont much care where. The cats retort? Then it doesnt matter which way you go. When we are Alice-like, we tend to be just as unfocused and muddled in our thinking.RelatedAsk Amanda How Do I Find My Dream Job?If, like Alice, youre unaya where you want to go next, give this exercise a try. Pull up a chair, turn off your electronic gadgets, grab a pen, and close your eyes. Reduce or remove distractions where you can. Now, with your eyes closed, think about moments in your childhood when you felt the most at ease. Perhaps you enjoyed playing a musical instrument or gravitated to the art supplies beckoning to you from your older sisters desk. How about all those pickup games of basketball? Ever pretend that you were the teacher and that your stuffed animals were your students? For me, I remember designing my own word games and crossword puzzles, a foreshadowing of my lifelong love of words. The things we loved as children helped define us, and its in these memories of play that we may find important pieces of who we still are, even to this day. Use this information to help drive your long-term career goals.Oftentimes, theres a creative way to use your current soft and hard job skills in a field that truly interests you or echoes your childhood interests. For instance, you may no longer want to pursue a career in medicine, but you could apply your existi ng sales experience in the healthcare field. Think about how you could take an interest from your childhood or even a recent passion and incorporate it into your career path.If youre still unsure of your long-term career goals, give these job-goal exercises a try.Step 2 Write it down.Once you have a clearer idea of what your dream job looks like, its time to document your goal. After you land this dream job, how would things be different? What would it mean for the other aspects of your life? What would your office look like, how would you dress for work, and what would you be doing? How would you feel? Writing down your goals and spelling out what success will mean to you will help your goals feel more real. Also, studies have shown that youre 10 times more likely to achieve your goals just by writing them down.The famous comic actor Jim Carrey has often related the story of how he struggled to make ends meet before he made it big. He was living out of his car while going out on auditions and following casting notices, but he soon had a novel idea to cement a particular goal in his mind Jim wrote himself a $10 million check and dated it Thanksgiving 1995. Viewing it often eventually wore out the piece of paper, but the very act of writing the check created a path to lead him towards his goal. His intention to make millions of dollars by that date may not resemble your own goal, but Jim Carrey was able to make his goal concrete by writing it down. Visualizing and achieving success is easier when you have clarified specifically what you wish to manifest in your own life.Step 3 Break it down into short-term goals.Now that you have a better understanding of your long-term goals, think about what you can do in the next two years, 12 months, or even six months to get one step closer to your ultimate goal.Lets say you want to find the sweet spot between your passion for cutting-edge technology and your desire to take on a leadership role that involves strategic planning and impacting an organizations bottom line. As a result, you may determine that your long-term career goal is to be the Chief Operating Officer for a high-tech startup. If you know you need extensive management experience to be considered a COO candidate, your short-term career goals should include obtaining a management position where you can begin to develop your managerial skill set and working in the startup world to gain relevant industry experience.When you begin your next job search, target jobs that youre qualified for and will provide you with opportunities to build the skills necessary to land your dream job in the long run. In addition to gaining relevant work experience, also explore professional development opportunities such as online courses, additional certifications, and mentorships that will help you develop the right hard and soft skills to move your career in the right direction.Step 4 Make each goal measurable.Once youve outlined the incremental steps i t will take for you to reach your ultimate career path, its time to create short-term career goals that are S.M.A.R.T. Specific, Measurable, Attainable, Relevant, and Timely. Your goals will be more effective if they take into account where you are now, where you want to be, and most importantly, what action you need to take to get from Point A to Point B. Once you identify your end goal, hold it in your mind and think about it often but dont stop there. Research what it takes to be considered a prime candidate in your industry. From then on, its just a matter of frequently revisiting the S.M.A.R.T. goals that you previously set to make sure that you are on track to reach them.Here are some sample S.M.A.R.T. goalsComplete my PMP certification within the next 12 months.Attend at least one industry-specific networking event per month.Research online course options to supplement my work experience select one course to pursue by end of this month.Step 5 Create an action plan.Now that y ouve broken out your goals into smaller, attainable tasks and goals, its time to take action. Make a list of your resources people you know, online tools, programs you have access to at work, etc. that can help you accomplish each of these steps.As long as you are diligent in following the action plan that you have formulated, youll start to feel the fire that is kindled by advancing toward your career goals. If youre searching for a job, being clear about what you want in terms of roles, industries, and organizational culture will not only make the search smoother, but it will also be easier for your extended network to help you and for hiring managers to see you as a great fit. But whether you are starting from scratch on a new path or looking to move forward on the one youre already one, defining your career goals is an important first step to achieving the success youve been craving.Click on the following link for more advice on goal-setting.A professional resume will help you reach your professional goals. Learn more.Recommended ReadingSet Goals That Really Matter for Your CareerHow to Tackle the Short and Long-Term Goals Interview Question11 Tips to Jumpstart Your Career Early On

Saturday, December 7, 2019

The Lost Secret of Warehouse Resume Examples

The Lost Secret of Warehouse Resume Examples The Little-Known Secrets to Warehouse Resume Examples Simply displaying your degree isnt enough. Possessing a skills section for your resume is important to its success since most employers search in order for it to see whether youve got the appropriate abilities and qualities that can improve your performance. Requirements To become a cosmetologist, you must clear some brief term courses that would thoroughly offer you knowledge of the several beauty methods. Its those sorts of examples which will really impress a hiring manager, and provide them a very clear picture of your competence level. The Upside to Warehouse Resume Examples Skills are important, but the very first step to success at work is consistently showing up whenever youre scheduled to do the job. Dont hesitate to constantly refer to the Warehouse Worker resume sample to ensure your resume is all up to the job of landing you the work interview. Position, direct res ponse technique to make your job title. Begin with your latest job. The Secret to Warehouse Resume Examples The less relevant job wasnt described. You must only provide the specifics of job experience associated with the present job. Of the way you can make an interview. Your resume must immediately tell the employer which you are somebody who will choose the work seriously. Take a peek at our expansive cover letter collection for those tips youll have to make your cover letter rise over the rest. Besides the resume you will want to prepare a different page for your references and an individual page for your hair stylist cover letter. Job you want the kind of cover letter example to make an application for a role of a position. No matter your degree of work practical understanding, your resume format is important to making your program stick out. Odds are you might wind up bedrngnis including some crucial locations and which includes others that are not that essential. Then you may wind up excluding some vital locations and including different people that are not that needed. Each job demands experience and attention to acquire the most performance, especially when it has to do with managing multifunctional equipment. Ideally, the individual has to be up to 18 decades old or more A very good vision is imperative and sound well-being, since the driver could be asked to work in extreme temperatures and sometimes may be requested to move hazardous chemicals or wastes Experience for a forklift driver is often required. On the flip side, it turns into a danger of the employee since they dont know the degree of the task assigned to them and the dangers that await them. Businessmen and business directors Bring evidence of your position in the organization and remuneration. Theres no special training needed to turn into a warehouse worker, but theres preference for people that have a high school education. Gained in-depth understanding of warehou se operations and practical ways to take care of heavy items, while observing all work security regulations, and ensuring the security of different employees. What You Can Do About Warehouse Resume Examples Starting in the Next 6 Minutes Its also wise to keep the information professional, including your email address and abilities. Usually, you might choose to compose References seen on request. Generally, you can choose to create References located on request. Additional references available upon request is extremely outdated. Ok, I Think I Understand Warehouse Resume Examples, Now Tell Me About Warehouse Resume Examples If this Warehouse Worker resume example was not sufficient for you, youre totally free to review various other samples and templates from our website. Be certain your resume destroys that average with a good format. Your GPA and course-load will provide the hiring manager the majority of the information that they will need to judge your resume. Its nahe daran sein and simple to use. Second, it shows hiring managers which you did at least a small research into what they are interested in finding and that youre not merely mass applying all around the place with the identical generic resume. Just as with any other job, applicants who want to work in warehouses may be asked to submit a cover letter and a resume. PaperCoach can assist you with all your papers, so take a look at this time Regardless of the degree of position youre applying for, you are going to want to have a skilled and well-written resume. Warehouse work involves a great deal of distinct varieties of skills based on the kind of industry. With the growth in individuals online presence, you may also need to be certain your social networking profiles match the information which you have on your resume. No matter your degree of work practical expertise, your resume structure is essential to making your application stick out. For warehousing, the extra skills se ction is typically more important than the education section. The warehouse worker should have the ability to maintain a record of the items which theyre keeping, have received, or will dispatch. Actually, you dont require a formal education to be a warehouse worker. Youre going to observe a fantastic expert warehouse resume example. The Nuiances of Warehouse Resume Examples You could write your requirements. Experienced Professional Resume An experienced forklift operator is a person who has worked in the exact saatkorn position for over seven decades. The work of the commissary is to make certain all branches receive their requested ingredients in time and as scheduled. Worked in the field for at least 4 decades. Facts, Fiction and Warehouse Resume Examples Perhaps you have warehouse packer experience. Being a real warehouse worker can be among the most physically demanding job. In addition, you can look for forklift operator jobs on Monster. Furthermore, you can loo k for warehouse associate jobs on Monster. Warehouse Resume Examples - the Conspiracy So, every one of them needs different usage. Now you know the forms of resumes and you are already able to determine which type is more appropriate for you, simply download your favorite template on your own personal computer and you can begin writing your own resume. You need to always offer both options. Nevertheless, another alternative is to obtain a genuine software program package, which is later downloaded to your PC.

Monday, December 2, 2019

The Office Antics - Spark Hire

The Office Antics - Spark HireAfter a long run gracing our televisions with their lovable and oft baffling paper sales strategies, Scrantons not quite favorite (if sales are any indication) paper company is turning the cameras off. However, if syndication is your barometer, the cast of the critically acclaimed American-version of The Office have formed the most popular paper sales company on Earth. Never enough at the center of the companys antics is HR rep Tobywho maybe needs to be injecting his voice into the Dunder Mifflin Scranton geschftszimmer just a little more often (although judging from some of his comments, maybe hes better off staying silent).As the quintessential made-for-tv dud of an HR rep, Toby Flenderson flails his way through season after season on The Office, taking a beating from boss Michael Scott, being just a tad too obvious about his crush on secretary Pam Halpert (nee Beesley), and generally never smiling as he mopes through each day. Hes what every workplace environment fearsthe incompetent HR rep. His lack of control helps propel The Office to hilarity and Dunder Mifflin to mediocrity. Sure, a little jello warfare between office mates might be harmless, and hilarious, but any workplace environment might be a little tense the day after the Dundies.Its not just that Toby is apathetic toward his role as HR representative, its that he is just as bad an offender. Here he puts a hand on Pams leg before announcing his leaving. This offense would normally be brought to an HR reps attention. Unfortunately, Toby is the HR rep. He does try sometimes, but Michael Scott, the Regional Manager, decrees he takes the fun out of anything. The two spar regularly, or rather Michael bullies Toby routinely, and the office takes notenzeichen that its HR personnel cant control the office.The Offices resident HR rep treats viewers weekly to how not to manage a workplace. If laws existed in the world of scripted sitcoms, and lets be real, they rarely do, Dunde r Mifflin would be due more than its share of legal bills. We have a sneaking suspicion though, that our HR professional readers, might have a little bit more passion for human resources than one Mr. Toby Flenderson. You be the judge.Have you ever cringed at Tobys HR blunders on The Office? Let us know belowIMAGE Courtesy of Flickr byclaudiolobos

Wednesday, November 27, 2019

How to Deal With Someone Who Doesnt Like You -The Muse

How to Deal With Someone Who Doesnt Like You -The MuseHow to Deal With Someone Who Doesnt Like You A couple of years ago, I worked with a co-worker who hated me. She talked negatively about me to other team members and challenged me openly on several occasions. The cherry on top? She told my boss she welches better suited to be manager than I was.Just because it stemmed from her frustrations with her own career, it didnt make my experience any easier. I felt like I had to constantly defend myself, and my work had to compete with all of the negative attention. Looking back now, though, I can see a silver lining. zu sich disdain toward me taught me five things about dealing with people who have it in for you 1. Start With YourselfIts too easy to conclude that people dont like you just because- without taking a look at yourself. Before deciding it has nothing to do with you, take a moment and consider if youre doing things that could potentially be offensive or insensitive. It could be something youre aware of- like if youre hyper-competitive and willing to step on others to get ahead. But it could also be habits youre not attuned to, like finishing peoples sentences. So, ask for feedback from someone you trust. Your boss or co-worker can provide perspective on how youre coming across to others, and why you may not be received so well. Thisll give you an opportunity to adjust some of those behaviors, and then, revisit the relationships that mayve gotten off to a rocky start. (I know its a tricky conversation to start, so heres a template thatll help you ask for honest feedback.2. Accept Your DifferencesMaybe the people you ask says theres nothing they can identify that would rub others the wrong way. If thats the case, the next step is to accept that not everyone will like you- and thats OK. Your job is not to convince them why they should. Yes, you need to be courteous, but dont stop being true to who you are. Its helpful to remember that people have favorites in side and outside the workplace, I bet you experience it, too There are probably some people that you click with and others you dont. While it may seem personal, its just human nature, and remembering that can make it sting less. If its still getting to me, I also like to remember that no ones perfect and embracing imperfections is what make us unique. 3. Refuse to EngageOf course, accepting doesnt mean you stoop to their level. Theres an old saying that arguing with fools will just prove there are two. No matter how strong you think your clap back game is, just dont do it. One strategy that has always helped me resist the urge to participate is redirecting the conversation. If I must talk to someone who doesnt like me and I believe its headed in a negative direction, I quickly redirect the conversation back to its origin. For example, Steve, Id love to get back to brainstorming the marketing plan, specifically.4. RefocusDealing with such a negative person can be draining, so refocus your energy on the people who believe in you. Youre in your job for a reason- because you can do it, and the people who hired you know that What others think of your qualifications is not relevant. Believe it or not, I often refocus by pretending that Im on stage in front of a large audience. Lights, camera, action and everyone is watching. It doesnt matter what happened backstage, in the dressing room, or at last nights show. What matters most is my performance right here in this moment. That namen helps me shake off any negativity and get back to business.5. ResetWhen youre working with someone who doesnt like you, you have to (repeatedly) hit reset. You cant approach each working opportunity thinking about all the reasons why working with this individuals difficult. Resetting will minimize your frustration and allow you to get more done. One way to do this is to play dumb. Yes, youre wise enough to interpret the true meaning of your co-workers so-called compliments and see them for the digs they are. However, you can pretend not to. You can smile and say, Thanks so much for acknowledging my work. I was pleased to see the positive results as well.If you imagine your interaction going fine, it just might- and you want to do all you can to make that possible.Despite the critics, you must continue to persevere. This was the hardest lesson of them all for me to learn. I stressed about going to work, knowing Id have to deal with this awful co-worker. But I got through it by remembering it was her problem. I didnt dislike this associate. She disliked me. That was her burden alone to carry. Acknowledging that this was not my problem helped me remain resilient and continue doing the job I loved.

Friday, November 22, 2019

What Trends in Mobile Advertising Mean to the Industry

What Trends in Mobile Advertising Mean to the IndustryWhat Trends in Mobile Advertising Mean to the IndustryCell phones are as much a part of our everyday lives as televisions were thirty years ago, and radios thirty years before that. We dont go anywhere without them. We can use them to buy products, connect with friends, check the news, the weather, play games, and so much more. Mobile Ads Were Slow to Start, Quick to Catch Up Now, when the world wide web first started to take hold of the mass-market consumer, it changed advertising in a big way. Unlike most forms of advertising in the past, the Internet offered instant gratification and fulfillment. Click a banner, go to a website, buy your product. PayPal even made the whole process seamless. With mobile advertising, just like the Internet, the uptake was slow. And the ads were more intrusive than effective. Quite often, creatives in ad agencies had no idea what to do with those phone message ads. But times are once again cha nging. The impact of ads on cell phones could be as big as the impact that the Internet had on newspapers and magazines, despite the brave front they are putting up. The Impact of Mobility on Advertising Cell phones travel with you. And with most phones having GPS (global positioning system) technology, your phone can be served with geographically relevant ads. All of a sudden, youre getting lunch deals and coupons from a restaurant thats 30 seconds away. You could even be sent those ads 15 minutes before lunch. Now that is not just targeted advertising, its coming from a sharp-shooter. Here are just a few of the places that advertising can impact you, immediately, via your cell phone In the aisles of the grocery storeOutside of a movie theaterAt the food court of a mallIn a book or music storeAt a car dealershipAt the DMV or any other government officeA toy store (especially around the holidays) To keep up, the traditional advertising methods are going to have to stay on top of trends like that. You may see more and more ads that contain QR barcodes (a barcode that consists of squares instead of vertical lines). An ad in a magazine could contain a code that, when scanned, will send a relevant, local ad to your phone. It could be the directions to a local dealership if the ad is for a new car or a coupon for a sandwich at a local deli. In Mobile Advertising, Instant Purchasing Power Makes All the Difference Theres also instant purchasing power to take into consideration. Just like the Internet, mobile advertising can give you the power to see and buy, on the spot. A great example of this recently emerged using QR codes on bus-shelter ads for the fashion chain HM. In it, ads showed actual products that could be purchased, with a QR code next to the outfit. Taking a shot of that code led the user to a store on their cell phone that asked for a size and color and took them straight to the checkout. Mobile is The Perfect Partnership of Technology and Ad vertising A recent TV ad also showed a guy changing his train ticket via his phone, instantly, to sit next to his future wife on the train. Great, but imagine the possibilities. Technology could detect where you are at any given time and deliver discount tickets to you, be they for rock concerts or vacations. You may have just been walking past that concert hall, but your phone is linked to you and your likes and dislikes. Now, advertisers can marketers can tap into your personal life, find out what music you have listed on your Facebook page, link it to the city youre in, your current location, and get you a ticket to a show starting on one hour. Its not fiction, its all quite possible. How Mobile Advertising Is Changing the Future of Traditional TV and Radio Spots Will the industry have to change the way they look at them? Well, yes, and no. The big Superbowl spots of the past few decades will still have their place. Branding is branding, and a captive audience of that scale is never going to be passed up. But what they feature could very well change. Ads that interact with cell phones could shift the conversation away from a pure branding exercise to one that has a trackable ROI (return on investment). Imagine a $2 million beer commercial that asks everyone to take a snapshot of the screen and, in return, gets a free beer credited to their phone one that can be used at a liquor store or sports bar. Now that would have a serious impact on the advertising community. The Bottom Line for Mobile Ads Is Adapt or Die Traditional advertising always has to make this call. And when money is calling the shots, evolutionre anpassung is essential. Mobile phones in places like Japan are everything to people. They are going in that direction in most other countries as I write this article. A regular TV spot that doesnt include mobile phone promotions or linkage will take a back seat to ads that incorporate the lifeline of every consumer. The mobile phone is king. The industry will bow down to it, or fall behind quickly.

Thursday, November 21, 2019

Career and confidence lessons from popular TED talks

Career and confidence lessons from popular teddy boy talksCareer and confidence lessons from popular TED talksIm almost sure that this winter will ultimately be scientifically proven to have been at least 400 times longer than the average winter. And along with the cold and gloom, not only am I not in the mood for socializing, I can barely motivate myself to even do anything work related outside of my immediate commitments. Which means that until the weather gets better, I rarely commit myself to any real professional development, aside from what comes across my screens.It occurred to me that instead of spending time looking at the videos that pop up on my social media stream or mindlessly looking at memes, I should try to make my video watching more proactive. I also realized that some of the most popular videos being forwarded to me were TED talks, which makes lots of sense. Not only are they quick and entertaining According to the TED website, their motto is Ideas worth spreading and their talks are given by scientists, philosophers, musicians, geschftsleben and religious leaders. While some argue that TEDx, (the community inspired version of global leaning TED), has brought down the level of the talks, the majority of people are thrilled to see a wider variety of speakers and topics.Why do we love TED talks?Steven Provost runs a top office for recruiting network Sanford Rose Associates and believes Ted Talks are popular because of the format. You give an expert in their field about 15 minutes to share an idea or a finding in their profession. Not only are they interesting points to learn about topics you may have never know anything about, but there are many times where you can carry it over into your everyday life or your profession.If you feel like expanding your horizons in the most easily accessible way possible- have a look at some TED talks that might actually help you upgrade your professional toolboxStudy up on your industrySylvia RJ Scott, Founder of Girls C.E.O. Connection said one of her favorite TED Talks is Do Schools Kill Creativity? By Ken Robinson, TED2006 in Monterey CA. Scott said This TED talk is just as relevant in 2018 as it was in 2006. It showed me entrepreneurs do more than solve problems. It takes a creative mind to visualize how to solve the problem and turn then design a business to do that.But dont limit yourselfRelationship expert Greg Godek admits he cant choose a favorite TED talk because, in his opinion, there are too many great ones I love learning more about topics Im specifically interested in. But I also love the surprise of becoming interested in topics that, frankly, I DONT care about (Who knew that WORMS could be so fascinating).San Diego native Godek has attended many local TEDx events and said his 2 favorite speakers by far are Bhava Ram, The Power of Mantra, an incredible story, and Karyn Buxman(How Humor Saved the World) which Godek said, included the single most audacious opening of any of t he hundreds of TED talks Ive seen.Sadly, I couldnt find that one on the TED site, but perhaps youll have better luckMake the professional personalProvost says he has several favorites based on different topics including business, relationship, health, and personal. He cites Mel Robbins How to stop screwing yourself over as a personalIn the middle of her Ted Talk, she shares a very simple exercise that she does when she finds herself delaying to take action. Its so simple, that she says its embarrassing. She simply counts back from 5 and when she gets to 1, she does what she was delaying to do. She doesnt start from 1 to 5 because you can always keep counting.Provost also said, Its great for getting that run before work, making that phone call youre supposed to make, writing that email, or anything that could be done right now if you werent preventing yourself from doing it.And the inspiration for it comes in convenient video formThere are also playlists you can find, for instance, t his one to help you find the right job.